You’ve got a stunning website. The design pops, the visuals are sleek, and you’re proud enough to show it off to your family and friends. But if SEO was an afterthought—or worse, not a thought at all—guess what? Your masterpiece is invisible. It’s like having the world’s flashiest billboard in the middle of nowhere

Image Names: The Silent SEO Saboteurs

Your site is full of crisp, eye-catching images. But what are they named? If you’re uploading files called “IMG4532.jpeg” or “Hp2t_teachingclass453.jpeg,” you’re missing a trick. Search engines can’t see your images—they rely on your descriptions.

The Fix:

• Rename your images with descriptive, keyword-rich filenames. Instead of “IMG4532.jpeg,” use “digital-marketing-agency-colchester.jpeg.”
• Use alt text to describe your images for visually impaired users and Google’s crawlers. It’s a small change with big results.

SEO is in the details. Don’t let something as simple as an image name trip you up.

Website Builders: Not All Heroes Wear Capes

Website builders promise quick, easy, and free solutions. Sounds tempting, right? Here’s the harsh truth: Most of these free builders are SEO nightmares. They might give you a pretty site, but under the hood, they’re clunky, restrictive, and speak a language Google barely understands.

The Problem with Cheap Builders:

• Limited SEO functionality: You can’t optimise what you can’t access.
• Slow speeds: Some builders are like digital molasses.
• Heading tag hell: Changing a simple H2 can feel like defusing a bomb.
• Rollbacks? Nope: Mess up, and you might not be able to restore a previous version.

Our Recommendation:

• Go with a platform like WordPress. It’s flexible, powerful, and Google-friendly.
• If you’re paying for a professional design, demand an SEO strategy upfront. Ask how they plan to optimise your site and what ongoing support looks like.

Remember: Good SEO isn’t a one-off job. It’s a continuous grind. If your builder isn’t future-proof, your business isn’t either.

Speed: Because No One Waits Anymore

In the digital world, patience is extinct. If your site takes longer than 3 seconds to load, users bounce—and they don’t come back. Speed isn’t a luxury; it’s survival.

What’s Slowing You Down:

• Bloated images that aren’t compressed.
• Poor hosting services tied to cheap builders.
• Too much unnecessary code.

Speed Hacks:

• Compress your images with tools like TinyPNG.
• Switch to a better hosting provider—cheap hosts cost you more in the long run.
• Minimise code: Strip out the fluff and keep things lean.

A fast site isn’t just good for SEO—it’s good for business.

Design Limitations: When Pretty Gets in the Way of Practical

Design matters. But if your builder makes simple design tweaks feel like hacking into NASA, you’ve got a problem. Customising elements should be easy, not a test of your sanity.

Real-Life Nightmare:
We once worked with a client who just wanted to resize a text box. A simple request, right? Not with their builder. Hours of Googling, custom CSS, and growing forum-hatred later, we finally cracked it. But it shouldn’t have been that hard.

Lesson Learned:

• Choose a builder that lets you customise without coding marathons.
• Don’t let your design dreams get crushed by rigid templates.

Heading Tags: The Unsung Heroes of SEO

Heading tags (H1, H2, H3) tell Google what’s important on your page. But some builders turn a simple tag change into an epic battle. If you’re wrestling with custom CSS just to update a heading, you’re wasting valuable time—and money.

The Fix:

• Use a builder that lets you easily manage heading tags.
• Make sure every page has a single H1 and well-structured H2s and H3s.

Headings aren’t just for show. They guide both users and search engines through your content.