Absolutely, PPC and SEO are the dynamic duo of digital marketing. Think of PPC as your sprinter – it gets you to the finish line fast, delivering immediate traffic, leads, and sales. SEO, on the other hand, is your marathon runner – steadily building organic authority and long-term visibility. Together, they create a balanced strategy where PPC fills the gaps while SEO gains traction. The best part? Data from PPC campaigns (like top-performing keywords) can fuel your SEO strategy, and high-quality SEO content can improve PPC Quality Scores. Double the tactics, double the dominance.

Click fraud? Not on our watch. At Vi Digital, we protect your PPC campaigns like a guard dog on steroids. We deploy advanced anti-fraud software to detect patterns of suspicious activity, block shady IP addresses, and monitor campaigns for anomalies. Google Ads’ built-in protections help, but we go the extra mile with manual audits and real-time monitoring. Plus, we implement strict targeting and geo-blocking to weed out freeloaders and competitors who think they’re clever. Your budget is too precious to be wasted on fraudulent clicks – we make sure every penny counts.

Google Ads and Facebook Ads are like apples and oranges – both tasty but serving different needs. Google Ads targets people actively searching for your products or services. It’s intent-driven, meaning users are primed and ready to take action. Think of it like fishing where the fish are already biting. Facebook Ads, on the other hand, interrupt users while they’re scrolling through their feed. It’s perfect for brand awareness, retargeting, and creating demand where it didn’t exist. Want immediate sales? Go Google. Want to nurture and charm your audience? Go Facebook. The real magic happens when you use both.

Lowering PPC costs while maintaining results is an art form, and we’re Picasso. We start by laser-focusing on the keywords that convert, not just the ones that bring traffic. We eliminate budget-sucking duds with negative keywords and tighten up targeting to reach the right audience at the right time. We also refine ad copy to improve Quality Scores – the higher your score, the lower your cost-per-click (CPC). A/B testing is our jam, so we’re constantly tweaking ads, landing pages, and bids to optimise performance. The result? Lean, mean, cost-effective PPC campaigns that deliver without draining your wallet.

Hell yes, PPC is a lifeline for small businesses. You don’t need a monster budget to see results – you just need a smart strategy. PPC lets you target local customers, niche audiences, and specific demographics who are ready to buy. It’s pay-to-play, but you only pay when someone clicks, meaning every penny is working toward a potential sale. Plus, with tools like Google Ads and Facebook Ads, you can track every click and conversion. PPC is fast, flexible, and measurable – a perfect fit for small businesses looking to grow without waiting for organic SEO to kick in.

Data, baby! We track clicks, conversions, ROI, and more. A smashing PPC campaign means your cost-per-click (CPC) is low, your conversion rate is high, and your ROI is singing. We also check engagement metrics, Quality Scores, and customer acquisition costs. If leads are pouring in, sales are up, and your phone is buzzing, that’s a PPC win. If something’s off, we diagnose the problem faster than you can say “underperforming ad.” No fluff, no guesswork – just cold, hard evidence of success.

Absolutely. Google Ads is our playground, and we know every trick in the book. We handle everything: keyword research, ad copy, targeting, bidding strategies, and ongoing optimisation. Need killer headlines? We got you. Need landing pages that convert? Done. We’ll set up your campaigns, monitor them like hawks, and tweak them until they’re performing at their best. You relax and focus on running your business while we make Google Ads work like a money-making machine. No stress, just results.

It depends on your goals, industry, and competition. But here’s the deal: You can start small and scale up. We’ll help you figure out the perfect budget based on your customer acquisition cost (CAC) and lifetime value (LTV). Whether you’re dropping £500 or £5,000 a month, we make sure every pound works its arse off. PPC isn’t about spending big – it’s about spending smart. We’ll help you invest wisely and get the most bang for your buck.

We make PPC campaigns work by mixing science, strategy, and a little magic. We start with deep-dive keyword research to find what your audience is searching for. Then, we craft razor-sharp ad copy that grabs attention and compels clicks. Targeting? Laser-focused. Landing pages? Optimised to convert. We constantly A/B test ads, monitor performance, and refine bids to maximise ROI. PPC isn’t set-it-and-forget-it; it’s a living, breathing strategy that we fine-tune until it’s crushing it.

PPC (Pay-Per-Click) is your express ticket to instant visibility and leads. You bid on keywords, your ad shows up, and you only pay when someone clicks. It’s like having a billboard on Google – but you only pay for real interest, not window shoppers. If you want immediate traffic, targeted leads, and measurable results, PPC is your weapon of choice. Ignore it, and you’re leaving money on the table while your competitors cash in. PPC gets you seen now.

Absolutely – Google Shopping ads are our jam. If you’re selling products online, we’ll make sure your items show up at the top of search results with killer visuals and irresistible descriptions. We’ll handle everything: creating your product feed, optimising images, crafting snappy headlines, and setting bids that don’t break the bank. We’ll also fine-tune your targeting to reach the customers ready to buy. Google Shopping is like having your products on display in the busiest digital high street – and we’ll make sure yours stand out like a neon sign.

We optimise Google Ads like we’re tuning a race car – with precision, skill, and a bit of flair. First, we dive into keyword research to find the high-converting gems. Then we craft punchy, click-worthy ad copy that makes your competitors weep. We structure your campaigns for maximum efficiency, monitor bids like hawks, and ruthlessly eliminate wasted spend with negative keywords. A/B testing? Non-stop. Landing page tweaks? Constant. We live and breathe data, tweaking and refining until your Google Ads campaigns are running faster, cheaper, and better than ever.

Our PPC campaigns don’t just work – they dominate. We don’t do cookie-cutter strategies or set-it-and-forget-it rubbish. Every campaign we run is custom-built, data-driven, and designed to crush your competition. We combine razor-sharp targeting, compelling ad copy, and relentless optimisation to ensure your ads perform. Plus, we bring you full transparency, no jargon, and results you can actually understand. We’re not afraid to get edgy, bold, and creative with your campaigns – because boring PPC is dead PPC. If you want PPC that punches above its weight, we’re your team.

A good PPC budget depends on your goals, industry, and competition – but here’s the deal: start with what you’re comfortable investing, then scale up. We’ll help you calculate a realistic budget based on your customer acquisition cost (CAC), lifetime value (LTV), and market demand. Whether it’s £500 a month or £5,000, we squeeze every ounce of ROI out of your spend. It’s not about how much you spend – it’s about how smart you spend. With us, your PPC budget will be a lean, mean, lead-generating machine.

To make Google Ads work, you need the right mix of science, strategy, and a dash of creativity. Start with killer keyword research – focus on intent-driven keywords your audience is searching for. Craft compelling ad copy that speaks to their pain points and offers solutions. Create landing pages that are designed to convert, not just look pretty. Monitor your campaigns obsessively, refine bids, and eliminate dead-weight keywords. And don’t forget to test, tweak, and optimise constantly. Or better yet, let Vi Digital handle it and watch Google Ads turn into your personal money-printing machine.

SEO (Search Engine Optimisation) is like playing the long game – you’re planting seeds, nurturing them, and watching them grow into glorious, organic traffic. It’s all about optimising your content and website to rank higher on Google naturally. It takes time, patience, and effort, but the payoff? Sustainable, free(ish) traffic that keeps on giving.

PPC (Pay-Per-Click), on the other hand, is the fast and furious approach. You’re throwing down cash to get immediate visibility. You bid on keywords and – boom – you’re at the top of the search results or popping up on social feeds. It’s perfect for quick results, targeted campaigns, and stealing the spotlight (temporarily).

Together? They’re a power duo. SEO builds your kingdom, PPC gives you the fireworks.