Our Favourite SEO Tools to Crush the Competition (And Why They’re Awesome)

Here’s our line-up of killer SEO tools that we use to obliterate SEO problems and drive results for our clients. Plus, we’ve included pricing so you can decide what fits your budget. Let’s go! 🚀

Our Favourite SEO Tools to Crush the Competition (And Why They’re Awesome)

Here’s our line-up of killer SEO tools that we use to obliterate SEO problems and drive results for our clients. Plus, we’ve included pricing so you can decide what fits your budget. Let’s go! 🚀

SEO isn’t about guesswork. If you want to climb the search engine rankings, you need tools – and not just any tools, but the best damn tools available. These tools help you find keywords, audit your site, track backlinks, spy on competitors, and optimise the hell out of your content.

1. SEMrush 🔍💪

What it Does:

SEMrush is the Swiss Army knife of SEO tools. It does everything – keyword research, site audits, competitor analysis, backlink tracking, content optimisation, PPC research, and even social media tracking. If you want a one-stop shop for your SEO needs, SEMrush is it.

Why We Love It:

  • Competitor Insights: Discover what your competitors are ranking for and steal their traffic.
  • Keyword Magic: Generate thousands of keyword ideas, complete with search volume, keyword difficulty, and trends.
  • Site Audits: Identify and fix technical issues that are tanking your rankings.
  • Backlink Analysis: Track your backlinks and find new link-building opportunities.

Pricing:

  • Pro Plan: £105/month
  • Guru Plan: £209/month (Best for growing businesses)
  • Business Plan: £399/month (For large agencies and enterprises)

Free Trial Available!

2. Ahrefs 💎🕵️

What it Does:

Ahrefs is the go-to tool for serious backlink analysis, but it’s also amazing for keyword research, content exploration, and site auditing. If you care about building and tracking high-quality backlinks, Ahrefs is a must-have.

Why We Love It:

  • Backlink Powerhouse: Hands down the best backlink data on the planet. See who’s linking to you (and your competitors).
  • Keyword Explorer: Uncover keyword opportunities with deep insights into search volume and ranking difficulty.
  • Content Explorer: Find out what content is getting traction and shares in your niche.
  • Site Audit: Catch technical SEO issues that need fixing.

Pricing:

  • Lite Plan: £79/month
  • Standard Plan: £159/month (Best for small businesses)
  • Advanced Plan: £319/month (For growing agencies)
  • Enterprise Plan: £799/month (For big leagues)

3. Google Search Console 🏆🔎

What it Does:

This free tool from Google is essential for monitoring your site’s performance in search results. You can see how Google views your site, what keywords you’re ranking for, and identify crawling and indexing issues.

Why We Love It:

  • It’s Free: No budget? No problem. Google Search Console gives you core SEO data without costing a penny.
  • Keyword Insights: See which search queries are driving traffic.
  • Crawl & Index: Spot issues with crawling and indexing so Google doesn’t ignore your site.
  • Performance Reports: Track clicks, impressions, and your average position in search results.

Pricing:

  • Absolutely Free 💯

4. Yoast SEO 📝✅

What it Does:

If you’re using WordPress, Yoast SEO is the ultimate plugin for on-page optimisation. It guides you to optimise your blog posts, pages, and even technical aspects like sitemaps and meta descriptions.

Why We Love It:

  • Easy SEO: Step-by-step guidance for optimising content.
  • Readability Analysis: Helps make your content easier to read (and rank).
  • Schema Markup: Add structured data for rich snippets.
  • Redirection Manager: No more broken links!

Pricing:

  • Free Version: Basic SEO features
  • Yoast Premium: £99/year (Per site – includes redirects, internal linking, and more)

5. Screaming Frog 🐸🔍

What it Does:

Screaming Frog is a website crawler that analyses your site’s technical health. It scans your URLs, finds issues like broken links, duplicate content, and missing meta tags, and helps you fix the mess.

Why We Love It:

  • Deep Site Audits: Crawl up to 500 URLs for free (unlimited with the paid version).
  • Find SEO Issues: Identify broken links, duplicate pages, and missing metadata.
  • Technical SEO Heaven: Spot redirects, canonical tags, and more.

Pricing:

  • Free Version: Crawl up to 500 URLs
  • Paid Version: £199/year (Unlimited crawling and advanced features)

6. Moz Pro 🌟🔗

What it Does:

Moz Pro is a well-rounded SEO suite for keyword research, link building, site audits, and rank tracking. It’s perfect for beginners and seasoned pros alike.

Why We Love It:

  • Keyword Explorer: Find keywords with accurate search volume and difficulty scores.
  • Site Crawl: Identify and fix technical SEO problems.
  • Rank Tracking: Monitor your rankings over time.
  • Link Explorer: Track backlinks and find new link-building opportunities.

Pricing:

  • Standard Plan: £79/month
  • Medium Plan: £143/month (Most popular)
  • Large Plan: £239/month
  • Premium Plan: £479/month

7. Surfer SEO 🌊📊

What it Does:

Surfer SEO is an on-page optimisation tool that analyses the top-ranking pages for your keyword and helps you optimise your content accordingly.

Why We Love It:

  • Data-Driven Optimisation: Get content recommendations based on what’s actually working for your competitors.
  • Content Editor: Craft perfectly optimised blog posts with real-time feedback.
  • SERP Analysis: Understand why top pages are ranking and beat them.

Pricing:

  • Basic Plan: £49/month
  • Pro Plan: £99/month
  • Business Plan: £199/month

💥 Honourable Mentions

  • BuzzSumo: Content research and influencer identification (£79/month).
  • Majestic: Backlink analysis (£39/month).
  • Ubersuggest: Free keyword and SEO tool by Neil Patel (£29/month for full access).

🚀 Final Thoughts: Your SEO Toolkit Matters

SEO is war. If you’re going to conquer the search engine battlefield, you need the right tools to fight. Whether you’re a one-person army or a growing agency, these tools can give you the data, insights, and competitive edge you need to dominate the rankings.

Ready to turn your SEO game up to 11? Get these tools in your arsenal and let’s crush it. 💥

🤷‍♂️ Disclaimer:

Prices were correct at the time of publishing. But hey, the internet moves fast, and so do these companies’ pricing models. If a tool has suddenly decided it’s worth a kidney, don’t blame us – blame inflation, capitalism, or maybe just their SEO working too well.