Stop Writing Crappy Content: How to Write a Blog That Actually Ranks

Grab a coffee and get ready, because we’re about to drop some hard truths and actionable tips that’ll transform your content strategy.

Stop Writing Crappy Content: How to Write a Blog That Actually Ranks

Grab a coffee and get ready, because we’re about to drop some hard truths and actionable tips that’ll transform your content strategy.

If you’re sick of writing blogs that disappear into the internet’s void, welcome. You’re probably wondering why your content isn’t getting the traffic it deserves, and you’re not alone. The digital graveyard is full of blogs that never made it past Page 10 on Google. But don’t panic – we’re here to guide you out of content purgatory and show you how to write a blog that actually ranks, attracts traffic, and keeps readers hooked.

🕵️ Why Is Your Content Failing?

Let’s start with the hard truth: if your blog isn’t ranking, it’s probably because it sucks.

But why does it suck? Here are some brutal but honest reasons:

  1. You’re Writing for Yourself, Not Your Audience: Are you answering the questions your readers are actually asking?
  2. Your Content Lacks Focus: Are you trying to cover too many topics in one post?
  3. You’re Ignoring SEO: Is your blog optimised with keywords and relevant structure?
  4. It’s Boring: Are you writing dry, lifeless content that no one wants to read?
  5. It Offers No Value: Are you just rehashing what everyone else is saying?

Now that we’ve cleared that up, let’s talk about how to write a blog that doesn’t just survive but thrives on the web.

🌟 Step 1: Find Out What Your Audience Wants

What Questions Are Your Readers Asking?

Before you write a single word, you need to know what your audience is searching for. Use tools like:

Ask yourself: “What are the pain points, challenges, and desires of my audience?” Your blog should address these head-on.

Example: If your audience is looking for “how to write a blog that ranks,” you better deliver specific tips, not just fluffy nonsense.

🔎 Step 2: Nail Your Keyword Strategy

What Keywords Should You Target?

If you’re not using the right keywords, you’re not going to rank. Period. Here’s how to find the sweet spot:

  1. Primary Keywords: Focus on a clear target keyword like “how to write a blog.”
  2. Long-Tail Keywords: Add specific variations, like “how to write a blog that ranks on Google” or “how to write a blog for beginners.”
  3. LSI Keywords: Sprinkle in related terms, like “SEO-friendly content,” “blog writing tips,” or “content optimisation.”

Where to Place Keywords

  • Title: Make it catchy and keyword-rich.
  • Headers (H1, H2, H3): Structure your blog with headings that naturally include your keywords.
  • Meta Description: Write a compelling meta description with your main keyword.
  • Body Text: Naturally incorporate keywords without stuffing.
  • URL: Keep it short and relevant (e.g., yoursite.com/how-to-write-a-blog).

✏️ Step 3: Craft an Irresistible Headline

Why Does Your Headline Matter?

Your headline is your first (and sometimes only) chance to grab attention. If your headline is bland, your blog is dead before it even starts.

Examples of Attention-Grabbing Headlines:

  • “Stop Writing Crap: How to Write Blogs That Rank”
  • “The Ultimate Guide to Writing Blogs Google Loves”
  • “10 Blog Writing Hacks to Explode Your Traffic”

Ask yourself: Would you click on your own headline? If not, rewrite it.

📖 Step 4: Structure Your Blog for Readability

How Should You Structure Your Blog?

No one wants to read a wall of text. Here’s how to make your blog easy to scan and digest:

  1. Introduction: Hook the reader and outline what they’ll learn.
  2. Subheadings: Break your content into clear sections (H2s and H3s).
  3. Short Paragraphs: Stick to 2-4 sentences per paragraph.
  4. Bullet Points and Lists: Make key information pop.
  5. Bold & Italics: Emphasise important points (but don’t overdo it).
  6. Images & Visuals: Break up text with relevant visuals, charts, or memes.

💡 Step 5: Write Content That Actually Delivers Value

What Makes a Blog Valuable?

Ask yourself:

  • Does this blog solve a problem?
  • Does it provide unique insights?
  • Is it actionable and easy to follow?

Avoid fluff and generic advice. Every sentence should either inform, entertain, or inspire.

Example of Fluff: “SEO is really important for blogs.”

Example of Value: “To improve your blog’s SEO, focus on optimising your title, headers, and meta description with your target keyword.”

🛡️ Step 6: Avoid Common Blogging Mistakes

What Should You Stop Doing Immediately?

  1. Keyword Stuffing: It’s 2025 – Google’s smarter than that. Don’t spam keywords.
  2. Writing for Robots: Your content needs to be human-friendly first, SEO-friendly second.
  3. Neglecting Mobile Users: If your blog isn’t mobile-friendly, you’re losing traffic.
  4. Ignoring Internal Links: Link to other relevant posts on your site to keep readers engaged.
  5. Forgetting a Call-to-Action (CTA): Always tell readers what to do next (comment, share, or buy something).

🌐 Step 7: Optimise for SEO – But Don’t Obsess

How Do You Balance SEO and Quality?

Good content should feel natural, not like it’s written by an AI that just learned to use keywords. Focus on:

  • Quality Over Quantity: A 1,000-word blog that delivers value is better than 2,000 words of waffle.
  • On-Page SEO: Use keywords, meta tags, and image alt text wisely.
  • Engagement: Write in a conversational tone, ask questions, and encourage comments.

👉 Final Thoughts: Stop Writing Crap and Start Ranking

If you want to know how to write a blog that doesn’t disappear into the void, remember this:

  1. Know Your Audience
  2. Target the Right Keywords
  3. Write Headlines That Hook
  4. Structure for Readability
  5. Deliver Real Value
  6. Avoid Rookie Mistakes
  7. Balance SEO and Quality

Your blog deserves to be seen. Stop writing crap, start following these tips, and watch your content climb the rankings.

Ready to stop the content madness and create blogs that slay? Let’s do this. 💥