Hell yes, PPC is a lifeline for small businesses. You don’t need a monster budget to see results – you just need a smart strategy. PPC lets you target local customers, niche audiences, and specific demographics who are ready to buy. It’s pay-to-play, but you only pay when someone clicks, meaning every penny is working toward a potential sale. Plus, with tools like Google Ads and Facebook Ads, you can track every click and conversion. PPC is fast, flexible, and measurable – a perfect fit for small businesses looking to grow without waiting for organic SEO to kick in.