Not if we can help it. We usually build your redesigned site on a staging server—a sort of backstage area—while your old site stays live and kicking. Once the new site’s polished, tested, and you’re screaming “YES, FINALLY,” we switch it over with minimal downtime. Sometimes there’s a quick blip (like minutes), but not weeks of “Under Construction” nightmares. That means your audience can keep buying, browsing, or doing whatever they do while we work our magic behind the scenes. We’re pros at making the transition smooth, so you don’t lose visitors—or sanity.