Not if you’re smart about it. Backlinks are SEO gold, so ditching them is like burning money. Proper 301 redirects can transfer that link juice from your old URLs to your shiny new pages. But if you’re cavalier—say, changing URLs willy-nilly with no redirect strategy—you’re basically trashing your SEO credibility. At Vi Digital, we map every old URL to a new one, ensuring Google and visitors land where they should. We’re not about letting your hard-earned backlinks go to waste. You keep the authority, we keep your rankings intact, and the redesign gets to be about progress, not starting over.