It can—if you don’t handle it properly. Scorched-earth redesigns where you kill old URLs, ignore 301 redirects, or forget on-page SEO can send your rankings plummeting. At Vi Digital, we’re obsessed with preserving (and boosting) your SEO juice. We audit your existing content, map old URLs to new ones, and maintain site structure so Google doesn’t freak out. Post-launch, we monitor performance to catch any dip before it becomes a nosedive. A well-planned redesign can actually improve your SEO by speeding up your site, refreshing content, and fixing technical issues. Don’t panic; do it right.