Sniffing out wrong or duplicate listings can feel like dumpster-diving in cyberspace. The fastest approach? Use a citation tracking tool like Moz Local or BrightLocal. They’re like bloodhounds for incorrect NAP data and rogue duplicates. Once you plug in your business details, these tools scour the web and generate a sleek report that screams, “Here’s all the junk you need to fix.” If you’re strapped for cash or prefer hands-on control, Google your business name (plus your city and phone number) to see what pops up. Keep your eyes peeled for old addresses, misspellings, or multiple listings in the same directory. After you identify the trouble spots, log in to each directory and nuke the duplicates or update the info. Remember, duplicates are SEO poison. They dilute your credibility and confuse users. Take them out before they take you out.