SEO (Search Engine Optimisation) is like playing the long game – you’re planting seeds, nurturing them, and watching them grow into glorious, organic traffic. It’s all about optimising your content and website to rank higher on Google naturally. It takes time, patience, and effort, but the payoff? Sustainable, free(ish) traffic that keeps on giving.

PPC (Pay-Per-Click), on the other hand, is the fast and furious approach. You’re throwing down cash to get immediate visibility. You bid on keywords and – boom – you’re at the top of the search results or popping up on social feeds. It’s perfect for quick results, targeted campaigns, and stealing the spotlight (temporarily).

Together? They’re a power duo. SEO builds your kingdom, PPC gives you the fireworks.