Google Ads and Facebook Ads are like apples and oranges – both tasty but serving different needs. Google Ads targets people actively searching for your products or services. It’s intent-driven, meaning users are primed and ready to take action. Think of it like fishing where the fish are already biting. Facebook Ads, on the other hand, interrupt users while they’re scrolling through their feed. It’s perfect for brand awareness, retargeting, and creating demand where it didn’t exist. Want immediate sales? Go Google. Want to nurture and charm your audience? Go Facebook. The real magic happens when you use both.