Voice search isn’t a fad; it’s the future sneaking up on you. With 38% of Brits using voice assistants like Siri, Alexa, and Google Assistant to find local businesses, your SEO needs to keep up. Voice search queries tend to be longer and more conversational. Optimise for natural language, FAQs, and local intent. If your content isn’t ready to answer, “Where’s the best pizza near me?” you’re missing out. Adapt now, or watch your competitors steal those easy wins.