What’s the deal with UTM parameters?

Q: What’s the deal with UTM parameters?

UTM parameters are short tags you add to your URLs to track where your traffic comes from. For example: www.yourwebsite.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale They help identify which campaigns or platforms drive the most traffic and conversions. Use UTM parameters to: Track campaign performance in Google Analytics. See exactly where visitors come from and what they click. Measure ROI for specific ads or posts.

UTM parameters are short tags you add to your URLs to track where your traffic comes from. For example:

www.yourwebsite.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale

They help identify which campaigns or platforms drive the most traffic and conversions. Use UTM parameters to:

Track campaign performance in Google Analytics.
See exactly where visitors come from and what they click.
Measure ROI for specific ads or posts.

Ashley Stevens2024-12-16T17:12:38+00:00

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