They jump in headfirst with a shiny new design idea—without a shred of strategy. Sure, your site might look pretty, but if you haven’t nailed down your target audience, user journey, and conversion goals, that redesign is just lipstick on a pig. The second biggest sin? Ignoring SEO. People scrap old URLs, ditch structured data, and watch their rankings tank. You need a plan, folks—audience analysis, content strategy, site mapping, and a killer SEO game. Ripping your site apart without a roadmap is the fastest route to post-redesign regrets and a phone that never rings.