The biggest mistake? Going on a citation-frenzy without any strategy or oversight—kind of like throwing spaghetti at the wall and hoping something sticks. Businesses rush in, create listings everywhere, then never revisit or manage them. Before you know it, half those directories are outdated, unclaimed, or riddled with typos. Another epic fail is ignoring your Google Business Profile while focusing on second-tier directories that barely anyone visits. If your top funnel is starving while you’re feeding the bottom feeders, your local rankings remain malnourished. Also, watch out for “automated” submission services that promise thousands of citations for ten bucks. That’s basically asking for spammy, low-quality links that do more harm than good. The solution? Do your research, select reputable directories, and keep track of your logins. Like any marketing effort, set goals, measure progress, and never, ever go blind into the citation wilderness.