What’s a bounce rate, and why should I care?

Q: What’s a bounce rate, and why should I care?

A bounce rate is the percentage of visitors who land on your site and leave without interacting further. For example, if 100 people visit your page and 50 leave immediately, your bounce rate is 50%. Why does it matter? High Bounce Rate : Indicates poor user experience, irrelevant content, or slow load times. SEO Impact : Google may penalise sites with high bounce rates. Lost Conversions : Fewer people taking action means lost opportunities. Reducing bounce rates with better content, design, and load speeds can dramatically improve engagement and conversions.

A bounce rate is the percentage of visitors who land on your site and leave without interacting further. For example, if 100 people visit your page and 50 leave immediately, your bounce rate is 50%.

Why does it matter?

High Bounce Rate: Indicates poor user experience, irrelevant content, or slow load times.
SEO Impact: Google may penalise sites with high bounce rates.
Lost Conversions: Fewer people taking action means lost opportunities.

Reducing bounce rates with better content, design, and load speeds can dramatically improve engagement and conversions.

Ashley Stevens2024-12-16T17:19:33+00:00

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