SEO (Search Engine Optimisation) is the dark art of getting your website to rank higher on Google and other search engines. Why’s it important? Because 93% of online experiences begin with a search engine (that’s right, almost everyone). If you’re not showing up, you’re invisible. SEO drives organic traffic—the good kind that doesn’t cost you per click. It builds your brand’s authority, boosts credibility, and increases conversions. Without SEO, you’re basically shouting into the void. With SEO, you’re front and centre, where your customers can actually find you.