If your target audience isn’t wearing a monocle and top hat, then probably yes. TikTok isn’t just for teens lip-syncing anymore—it’s a global platform exploding with creative content and massive potential reach. The question isn’t “Should you?” but rather “Can you afford not to?” If your brand can handle short-form videos showcasing products, behind-the-scenes peeks, or even lighthearted tutorials, TikTok can skyrocket brand awareness. People love authenticity, and TikTok’s raw, in-your-face style can humanise your business instantly. Join or get left behind—just make sure you’re ready for the dopamine hit of viral views.