If your bakery in Brooklyn doesn’t ship croissants to Tokyo, global directories aren’t going to move the needle for you. In fact, focusing on irrelevant or out-of-region directories can dilute your local SEO and waste your time. Concentrate your efforts on platforms where your actual customers hang out. That means local city guides, chamber of commerce listings, and region-specific review sites. Sure, a handful of big international directories might add a smidge of credibility—Think Yelp, TripAdvisor, or Google—but going beyond that can be overkill if you never intend to cater to an international audience. Save your energy (and budget) for more localised marketing tactics like local partnerships, events, and community-focused sites. Unless you plan on taking your brand global, skip the hype. Localisation is king if your goal is to conquer your own backyard.