It depends on your goals, industry, and competition. But here’s the deal: You can start small and scale up. We’ll help you figure out the perfect budget based on your customer acquisition cost (CAC) and lifetime value (LTV). Whether you’re dropping £500 or £5,000 a month, we make sure every pound works its arse off. PPC isn’t about spending big – it’s about spending smart. We’ll help you invest wisely and get the most bang for your buck.