We track social media performance using a mix of:

  • Platform Analytics: Facebook Insights, Instagram Analytics, LinkedIn Insights, and Twitter Analytics.
  • UTM Parameters: Track clicks and interactions back to specific campaigns.
  • Engagement Metrics: Likes, shares, comments, and clicks.
  • ROI Tracking: Conversion tracking for sales or leads generated.

We compile these metrics into clear, actionable reports to show what’s working and where to improve.