We track social media performance using a mix of:
- Platform Analytics: Facebook Insights, Instagram Analytics, LinkedIn Insights, and Twitter Analytics.
- UTM Parameters: Track clicks and interactions back to specific campaigns.
- Engagement Metrics: Likes, shares, comments, and clicks.
- ROI Tracking: Conversion tracking for sales or leads generated.
We compile these metrics into clear, actionable reports to show what’s working and where to improve.