Forget vanity metrics like random likes and follows. We zero in on metrics that actually move the needle—think click-through rates, conversions, and sales. Sure, engagement counts, but does it lead to leads or revenue? That’s the real test. We track everything from link clicks to time-on-site post-click, painting a clear picture of whether your social media efforts are delivering ROI or just racking up meaningless hearts. By measuring metrics that matter, we refine your campaigns continually, ditching what’s not working and boosting what is. That’s how we define success.