How do you measure ROI from digital marketing campaigns?

Q: How do you measure ROI from digital marketing campaigns?

We measure Return on Investment (ROI) by calculating the revenue generated from a campaign versus its cost. The formula is: ROI = (Revenue – Cost) / Cost x 100% We track: Sales Conversions from campaigns. Leads Generated and their value. Customer Lifetime Value (CLV) . Attribution Models to see which channels contributed most to ROI. This helps us determine if your marketing spend is delivering the goods or needs adjusting.

We measure Return on Investment (ROI) by calculating the revenue generated from a campaign versus its cost. The formula is:

ROI = (Revenue – Cost) / Cost x 100%

We track:

Sales Conversions from campaigns.
Leads Generated and their value.
Customer Lifetime Value (CLV).
Attribution Models to see which channels contributed most to ROI.

This helps us determine if your marketing spend is delivering the goods or needs adjusting.

Ashley Stevens2024-12-16T17:20:16+00:00

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