Lowering PPC costs while maintaining results is an art form, and we’re Picasso. We start by laser-focusing on the keywords that convert, not just the ones that bring traffic. We eliminate budget-sucking duds with negative keywords and tighten up targeting to reach the right audience at the right time. We also refine ad copy to improve Quality Scores – the higher your score, the lower your cost-per-click (CPC). A/B testing is our jam, so we’re constantly tweaking ads, landing pages, and bids to optimise performance. The result? Lean, mean, cost-effective PPC campaigns that deliver without draining your wallet.