Data, baby! We track clicks, conversions, ROI, and more. A smashing PPC campaign means your cost-per-click (CPC) is low, your conversion rate is high, and your ROI is singing. We also check engagement metrics, Quality Scores, and customer acquisition costs. If leads are pouring in, sales are up, and your phone is buzzing, that’s a PPC win. If something’s off, we diagnose the problem faster than you can say “underperforming ad.” No fluff, no guesswork – just cold, hard evidence of success.