Got multiple shops? Don’t panic—just be organised. Each location should have its own dedicated citation with a unique address, phone number, and possibly different service offerings. Consistency rules still apply, but now you have to multiply your efforts for each site. Label them clearly—like “Awesome Pizza – Downtown” and “Awesome Pizza – Uptown.” This helps both search engines and hungry customers figure out which store is nearest. Creating separate Google Business Profile entries is non-negotiable; just ensure each has accurate hours, phone numbers, and photos. Also, be mindful of aggregator sites that might merge your listings into one big mess. Check them regularly, or you’ll end up with a Frankenstein’s monster directory listing that confuses everybody. If you’re feeling overwhelmed, consider a location management tool like Yext. Multiple locations don’t have to be a local SEO nightmare—just keep your data straight and updated.