You might think, “So what if I call it ‘Bob’s Burgers’ on Yelp and ‘Bob’s Burgers LLC’ on Google?” But that tiny variation can trip up search engines. They’re detail freaks—like that friend who can’t let go of a misplaced comma. A consistent format for your business name, address, and phone number (aka NAP) tells Google you’re a stable, legitimate entity. If your name morphs from one listing to another, you’re basically handing Google a red flag that says, “We’re probably not paying attention.” This can cost you precious ranking spots. Also, customers get frustrated when they see multiple versions of your name because it makes you look sketchy. And remember, an official name is an official name. If you’re not sure what version to use, go with the one on your official business license. Consistency is king—don’t squander your SEO crown.