Absolutely not. Spreading yourself thin across every platform is a fast track to mediocre content and a burned-out marketing team. Pick your battles. If you’re B2B, LinkedIn might be your jam. If you’ve got a visually-driven brand, Instagram or TikTok could be your playground. The key is to find where your audience hangs out and crush it there. Trying to master every platform at once means you won’t truly master any. Better to kick butt on one or two platforms than to suck on five. Quality trumps quantity every time.