Yes, if you treat it like more than just a dumping ground for cat memes. Social media can be a conversion machine when done right. Think targeted ads, shoppable posts, influencer campaigns—tools that take your audience from scrolling to clicking “Buy Now.” Add some irresistible copy and a compelling offer, and you’ve got a recipe for sales gold. The key is matching the platform to your product and audience. You can’t expect LinkedIn to sell bikini bottoms (or maybe you can?). Point is, social isn’t just for “brand awareness”—it’s a direct path to your bottom line.