Absolutely, PPC and SEO are the dynamic duo of digital marketing. Think of PPC as your sprinter – it gets you to the finish line fast, delivering immediate traffic, leads, and sales. SEO, on the other hand, is your marathon runner – steadily building organic authority and long-term visibility. Together, they create a balanced strategy where PPC fills the gaps while SEO gains traction. The best part? Data from PPC campaigns (like top-performing keywords) can fuel your SEO strategy, and high-quality SEO content can improve PPC Quality Scores. Double the tactics, double the dominance.