100%. Paid social ads let you target people who might never stumble upon your brand otherwise. Sure, you’ll pay for it, but if done right, the ROI speaks for itself. Think laser-focused targeting by demographics, interests, even behaviors—your ideal customers in one place. Plus, you can track every click, every conversion, and pivot if something flops. Organic reach is great, but in a sea of endless scrolling, sometimes you need to pay to play. Done smartly, paid social ads are well worth the investment and can turbocharge your brand awareness, leads, and sales.